"The answer to the change we all seek... in search of a greater sense of health both personal and environmental.
Just as Green hits covers of Newsweek, Time and Vanity Fair... Green will now be superceded by Blue, the next color along the spectrum. Blue builds on the foundation that green laid, but lets go of its baggage."
Cutting edge advertisers are already using BLUE instead of green when dealing with environmentalism. Here are a couple of examples:
Referring to it, Carl Sagan wrote "There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot, the only home we've ever known."
In the film, An Inconvenient Truth, about the seriousness of global, Al Gore refers the "Pale Blue Dot" photo and says, "That's all we've got."