GREEN MOVEMENT TURNING BLUE

  • "BLUE IS THE NEW GREEN" - JWT, the largest advertising firm in the US and world's best-known marketing communications brand announces "Blue is the new Green."

  • "THE BIRTH OF BLUE" - In April 2008, Adam Werbach, the youngest president of Sierra Club (the largest and most influential grassroots movements) gives a speech called "The Birth of Blue."
"The answer to the change we all seek... in search of a greater sense of health both personal and environmental. 

Just as Green hits covers of Newsweek, Time and Vanity Fair... Green will now be superceded by Blue, the next color along the spectrum.  Blue builds on the foundation that green laid, but lets go of its baggage."





Cutting edge advertisers are already using BLUE instead of green when dealing with environmentalism.  Here are a couple of examples:

  • BLUE TEC - BMW's new "green" engine could have been called "green tec" but instead... BLUE TEC

  • BLUE MOTION - VW's new "green" engine.



Some more evidence of the green movement turning BLUE:
  • BLUE ZONES - The areas on earth where people live longest could have been, and almost should have been, called "green zones"  but instead are called BLUE ZONES.


Images that clearly depict earth as BLUE are increasingly being referenced and used by environmentalists.


  • THE BLUE MARBLE - The name of the famous photograph of the fully illuminated Earth taken by the crew of Apollo 17, the last journey of humans to the moon.  To the astronauts, Earth had the appearance of a glass marble (hence the name).

  • THE PALE BLUE DOT - When the Voyager 1 spacecraft photographed the planets of the Solar System, Earth showed up as a "pale blue dot" in the grainy photo. 
Referring to it, Carl Sagan wrote "There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot, the only home we've ever known."
In the film, An Inconvenient Truth, about the seriousness of global, Al Gore refers the "Pale Blue Dot" photo and says, "That's all we've got."

  • BLUE PLANET RUN - an inspiring 15,000-mile relay race— the longest relay race in human history—in which 20 athletes spent 95 days running around the globe to spread awareness of the global water crisis.